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angie@dejastyle.co.uk

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The Big Transition

According to one fashion expert last week, the latest fashion trend is to bare your back. The feature in the newspaper was accompanied by a photograph of eight catwalk models in an array of jaw-dropping, back revealing pieces from midis and maxis to jumpsuits. As I write this blog, it is blowing a hooley and pouring with rain – not quite hurricane Laura but enough to suggest that all this back baring could lead to a mild dose of hypothermia! 

However what really garnered my attention was the quote that, with no hint of irony, stated “that your choice of underwear is crucial, I suggest investing in a self-adhesive bra. ”Yes, I did have to read that twice and it did make me laugh out loud. For some reason, it reminded me of a wicked quip from a 1970s Lancastrian comedian about the Akela who ran his scout group when he was just a kid and who was so big that she didn’t wear a bra but used buckets and yard rope. Well, she would certainly have needed a lot of adhesive!

After looking at all those bareback creations, I am secretly relieved that we will shortly be turning our minds to the autumn/winter collection, where we can layer and cover-up all our little imperfections with clever styling techniques. (Although if you interested I do have a gorgeous, powder-blue linen number in the sale if you want to sport the backless look.)

On a more serious note, what will be the trends for the new season? Nerdy knitwear is in, think cardigans and argyle sweaters paired with go anywhere denim or after dark silks. Black is most certainly back (did it ever go away, darling!) and glamour is definitely in – let fashion lift our lockdown weary spirits by wearing hot red or maybe gold and definitely sequins for that touch of bling. Sleeves are big and I mean literally – the catwalk abounds in leg o’ mutton shapes, puffs and balloons. Whilst they may look great on the pages of Vogue, I am not sure they will suit us everyday mortals. Still, I will be interested to see how these translate to more everyday wear when I visit my wholesalers to buy the new Deja collection.

September is an awkward month – not quite cold enough to embrace chunky knits and jackets just yet, but a little cool for our favourite summer dresses perhaps. To fill those few weeks when you are not quite sure what to wear, why not embrace what we know in the trade as transitional pieces? So here are some ideas of what to wear in the strange in-between:

Introduce a splash of autumn colour, add a long sleeve tee underneath for colder days or a wrap or both.

Sport Deja own brand trousers in charcoal grey – a perfect base to add layers of autumnal colour. Go seven/eighths for a little less exposure on colder days and bang on-trend. Stop press – the new colour this season will be aubergine.

Don’t forget an investment piece, splashing out on something special is ideal retail therapy. These little numbers will not only do the job this season but for years to come.

On a sad note, it is heartbreaking to see the demise of Laura Ashley – such an iconic and well-loved brand. Walking past the empty Horsham shop I read the lovely message that the staff had posted on the shop front to say goodbye to all their loyal customers – the human story behind the death of the high street and the Covid-19 financial chaos.

And finally, don’t forget to stock up with your Deja face masks as they come compulsory to wear in even more places. Don’t forget that the cloth ones need to be washed daily so you need plenty. Mine are selling for a fiver each, but I will do you a deal of 3 for £12 during September!

Forgive me my Del Boy moment. I look forward to seeing you in the shop very soon and don’t forget to make a one to one appointment to snap up some sale bargains or to view the new collection which will be arriving towards the end of the month.

Love Angie

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Horsham
West Sussex
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