At last, we have some good news! Pubs and restaurants reopened on 4 July! Time, ladies to ditch the lounge wear and go for something a bit more sophisticated. Okay, maybe not a full length floaty silk and chiffon number with diamond earrings just yet, but definitely an excuse for some serious retail therapy.
In this new social distanced world – beer gardens are hugely popular, much less chance of Covid infection outside than in. So what’s a perfect outfit? Denim and florals together are big this summer – it seems the on trend to mix smart and casual in the same outfit.
For a variation on the theme try my lovely linen dungarees over a short top. A printed dress is another option, but bear in mind it might get a bit chilly as the nights can be cool, so a cover up is essential. I have amazing lightest of light soft woollen, half sleeved waistcoats in pale grey, navy, fushia and bright orange which will do the trick. Ponchos always work well.
But my top recommendation at the moment in time is a long sleeve, cropped jacket either plain or a print from one of my favourite brands, funnily enough, called Cover Up! Finally, don’t forget a decent handbag. I am going for the crossbody bag which I have in a variety of colours – great for hands free drinking!
Last month’s piece on the capsule wardrobe was very well received by you all. The response was more items, please! Well, probably the most iconic piece for a capsule is the classic white shirt. The ones I have in at the moment are slightly oversized in a crisp, white cotton. A perfect match with my own brand capris or trousers. Or you could do a reverse take on a classic – the same shirt in navy teamed with brilliant white bengaline. A little nautical is always a popular look. The navy also looks great with my teal green trouser – one of my colours for the season.
New in, we have lovely kaftans perfect for the holiday season or more probably in Corona times, sunbathing in the back garden! Linen shirt dresses; this time three quarter length dresses that work as stand alone pieces, or over a maxi dress to continue the cover up theme. I have button at the back linen dresses in dark grey and white which look great over linen trousers. Fed up of plain? I have spots, stripes and even splodge. Take your pick. Offer of the month, buy one get one free on all Suzy Blue necklaces until stock last.
Whilst Lockdown was in effect, I spent quite a lot of time building my brand using social media. I was able to run “virtual” styling sessions as well as showcasing garments on Instagram and Facebook. I have had so many compliments regarding my weekly, mad video posts which seemed to cheer people up through the worst of these strange times.
Gaining new customers as far afield as Cumbria was a great boon for me and I even sent an order of own brand trousers to Zambia! However, I have set up this side of the business mainly to complement my boutique offering. The one thing that Lockdown has taught me is just how important personal contact with others is for our overall wellbeing. It has been lovely to see so many of my customers in person!
Covid-19 has meant that I have changed my business model slightly – I am now open Friday, Saturday and Monday 9-5 and am opening by appointment only on Tuesday, Wednesday and Thursday. Making an appointment is straight forward as I have set up a system on Facebook that makes it easy for even the least computer savvy of us to use – just use the Book Now button on my Facebook page. Failing that, feel free to phone me on 01403 210445 so I can book you in.
And finally, well I suppose Deja wouldn’t be Deja without some major construction project impeding my shop front! This time the council have decided to dig up the cobblestones next to the car park and replace them with – you’ve guessed it more cobblestones! Please note if you are accessing the shop via Piries Place you can come along the side of Fillippos Restaurant where there is a pathway. Access via East Street is unaffected.
Hoping to see you all soon.